Are You In The 8%? Or The 92%?

Are You In The 8%? Or The 92%?

The 8% and the 92%. Which one are you? Or is the question even that simple? Almost all of us want to be the 8%, but many of us never make it outside of the 92%. What am I talking about? People who achieve their goals. Research conducted at the University of Scranton and shared […]

The Importance Of A Tailored Marketing Message

The Importance Of A Tailored Marketing Message

“Who am I building this for?” It’s a question you need to ask yourself anytime you’re creating any kind of marketing material. From your website to a postcard to an email. Who is your audience? Is it for agents? For voice general seekers? For production companies? For a specific niche market or genre? These things […]

Why You Deserve To Charge Fair Rates

Why You Deserve To Charge Fair Rates

So many VO’s believe that because they’re still new, they’re not allowed to charge, or worthy to charge, fair market rates for their voice over services. This is simply not the case. Let’s clear up the misconception right now.  

5 Ways To Apply The 80/20 Rule To Your Voice Over Business

5 Ways To Apply The 80/20 Rule To Your Voice Over Business

The 80/20 rule. Pareto’s Principle. In it’s most basic form… if you do ten tasks in a given day, two of them will produce 80% of the results. This rule, when applied to your voice over business can be a game changer. It’s all about focus and working smarter, not harder. About devoting your attention, […]

Why Are You Afraid Of Change?

Why Are You Afraid Of Change?

When Apple finally confirmed the rumor that had been floating around for months – that they were doing away with the headphone jack in the iPhone 7 – the interwebs collectively melted down. Minds were blown. Heads exploded. Rants and sarcasm and “why me… why now… why this…” posts overflowed in every social media stream […]

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