Introductory Marketing Emails 101: Don’t Do These 5 Things

Introductory Marketing Emails 101: Don’t Do These 5 Things

Marketing should be (or will be) a big part of your voice over business. In fact, you may sometimes find yourself devoting more time to marketing each week than to actual recording time. That’s not necessarily a bad thing. Remember, all your marketing efforts are what’s going to be bringing you the work.

Email marketing is a very popular method for reaching out to potential clients. It’s how I generate the majority of my voice over work. If it’s a method you’re currently employing, or plan to in the near future, here are few things to consider…

Don’t Do These 5 Things

email-marketing-1011) Multiple Languages: I received a marketing email the other day from a voice actor. This individual was a multilingual talent. Being able to offer voice over services in more than one language certainly opens you up to a much larger pool of potential clients. But before you reach out, do your research and compose your email in the appropriate language.

Do not include multiple languages in a single email.

2) Lengthy Signatures: Email signatures is a heavily debated topic. In fact, I wrote about it last week. (Keeping Your Emails Professional) However, there is one rule I hold fast to… keep your signature simple. One particular signature I saw last week included several lines of contact information, a graphic and 13 links. Yes. 13.

Do not provide information overload in your email signature.

3) Appropriate Length: An introductory email is just that… an introduction! You’re introducing yourself, introducing your voice over services, and requesting a chance to discuss them further. Short. Simple. (Read A Tip For Your Marketing Emails)

Do not include your professional resume, life story and list of every service you offer.

4) Attachments: I know some people will argue this point with me, but in my own personal experience, sending an unsolicited demo or other file as an attachment in a marketing email is bad form. Not to mention the fact that it’s often a great way to get your email delivered straight to a spam folder.

Do not attach unsolicited demos in introductory marketing emails.

5) @Hotmail.com: Personally, when I think of a professional service, I expect that service to have a registered domain. When I receive emails from “professionals” and their address is @hotmail.com, @yahoo.com, etc… I immediately question the legitimacy. Maybe that makes me an email snob, or something. But I’m guessing I’m not alone. Buy a domain. It’ll cost you $10!

Do not send marketing emails from a generic email address.

Put Your Best Foot Forward

You never get a second chance to make a first impression. That means if you tank your introductory marketing email you’re going to have an even bigger uphill climb if you hope to develop a relationship with the potential client.

Avoid the 5 things I’ve listed above, and you’ll already be ahead of the curve!

Want more? Read How To Get More Voice Over Work

share

About Marc Scott

I've been doing voice work since 1995. When I'm not recording jobs, sending auditions, working on demos or writing new posts, you might find me on a fire truck. I'm proud to serve my community as a Volunteer Firefighter.