I’ve Met Your Competition

I’ve Met Your Competition

Golden graph chartThere’s no question the voice over business is a competitive one. I do this full-time. I believe I do a great job for my clients. I’m grateful for the success I’ve already achieved and for the success I know is in my future.

But I struggle.

It’s hard. There are thousands upon thousands of other very talented people with microphones and computers and studios and voices.

My competition.

Your competition.

About Your Competition

There are a few things you need to know about your competition. A few facts that, if you consider them carefully, might help you beat them.

  • They’re just as smart as you. Maybe smarter. They know what it takes to be a successful entrepreneur.
  • They’re working hard every single day. They’re submitting more voice over auditions than you. They’re putting in longer hours than you.
  • They’ve got great equipment. They’ve spent money investing in quality equipment to provide quality sound.
  • Their skills are up to date. They’ve participated in webinars. Read books. Received coaching. Attended conferences.
  • They’re networking. Prospecting. Not waiting for clients to come find them. They’re going and finding clients.
  • They’re treating their clients like gold. Doing whatever it takes to keep them satisfied.
  • They want what you have!

QUESTION: Now that you’ve learned about your competition, what are you going to do about it?


About Marc Scott

I've been doing voice work since 1995. When I'm not recording jobs, sending auditions, working on demos or writing new posts, you might find me on a fire truck. I'm proud to serve my community as a Volunteer Firefighter.