Super Bowl Sized Marketing Fail

Super Bowl Sized Marketing Fail

I didn’t watch the Super Bowl this year. Instead, I continued on with my House binge on Netflix while also working on my LinkedIn 101 course. Sounds like it was a good game. Overtime and everything. People love the drama. NFL has to keep up with that unforgettable World Series Game 7 from 2016. Am I right??

At one point in the evening I did jump on Twitter for a few minutes to see what was going on. What I found was kind of shocking.

There are two kinds of people in the world. The people who watch the Super Bowl for the football and the people who watch the Super Bowl for the commercials.

Understandably, a lot of VO’s are watching for the commercials. After all, starting today on every casting site there will likely be references to Super Bowl commercials from clients looking for us to match certain reads. Happens every year!

Super Bowl Sized Marketing Fail

A couple weeks ago I shared a video on my Facebook page titled, “Everything is Marketing.” In today’s connected, social media world, everything you say, do, post and share is marketing. Like it or not, people will notice.

What I noticed during the game was mind-boggling to me.

There were voice actors posting on Twitter about how awful particular commercials were. Insulting the spots. Mocking the concepts, etc. As if that weren’t bad enough, they were also using @mention to tag the brands they were discussing.

Folks, that’s marketing.

A Super Bowl sized marketing fail!

Beware What You Share

What do you suppose the chances are of you getting hired by a brand for voice over work if their first impression of you is you posting negative comments about them about on social media?

Would you hire you if you did that?

Those sorts of things are just bad business. Remember what your mama told you… if you ain’t got nothing good to say, don’t say anything at all!

Bashing brands on Twitter, and then tagging them in it to boot, will go along way to killing your business. Not just for that brand either. Once it’s out there on the interwebs, every other brand can see it too. Who wants to work with a voice actor that’s going to say bad things about their business? Who wants to take that risk?

Not many!

The age old adage is true… beware what you share because EVERYTHING is marketing!

Thanks for sharing this post from Marc Scott's Voice Over Blog.

About Marc Scott

I've been doing voice work since 1995. When I'm not recording jobs, sending auditions, working on demos or writing new posts, you might find me on a fire truck. I'm proud to serve my community as a Volunteer Firefighter.