Two Ways to Lose a Good Lead

Two Ways to Lose a Good Lead

The strength of your voice over business is as dependant on the quality and quantity of your leads as much as it is on your ability to deliver a voice over. The fewer leads, the less opportunity. The more leads… well… you can do the math! We all need and want more leads. Two Ways […]

Should I Advertise on LinkedIn?

Should I Advertise on LinkedIn?

It’s a question I’m asked on a fairly regular basis. In addition to, “should I advertise on Facebook?” Also, “Should I advertise on Twitter?” For now, let’s focus on LinkedIn. Why? Well, recently I received another offer from them to test their advertising platform with a $50 credit. This time, I was unable to take […]

Are You Playing The Long Game?

Are You Playing The Long Game?

When you’re marketing your voice over business to new leads, it can be really frustrating and discouraging if you don’t see quick results. In a perfect world, we’d send out an introductory email and within a week we’d get a response and a booking. Alas, we do not live in a perfect world! Marketing is […]

When Is The Best Time To Send An Email? (New Research)

When Is The Best Time To Send An Email? (New Research)

A lot of different factors contribute to your success (or frustration) when it comes to email marketing. Your email has to be the right length. It needs to have the correct message. You’ve got to make sure it goes to the proper recipient. You’ve got to use a catchy subject line. In addition to all those […]

Why You Need To Get On Mailing Lists

Why You Need To Get On Mailing Lists

When you’re doing research to find voice over leads, are you taking a few moments to sign up for their newsletters? If not, you should be. Here’s why…

Why You Can’t Give Up After One Attempt

Why You Can’t Give Up After One Attempt

September 19, 2013 January 17, 2014 Unless one of those two days happen to be your birthday or anniversary, odds are they won’t mean a whole lot to you. So what’s their significance? This week I booked a couple great voice over gigs with two brand new clients. The first two jobs of which I’m […]