Pro Tips for Using Voice123 SmartCast

Pro Tips for Using Voice123 SmartCast

It’s no secret how I feel about casting sites. If you’re going to use them, they should be ONE tool in your toolbox. Not the WHOLE toolbox. If you really want to build a sustainable business, you’ve got to do your own marketing and build your own client base. To succeed in online casting, you […]

Pay To Practice?

Pay To Practice?

Help me understand this… You’ve signed up for one of the casting sites. You’ve handed them your credit card number to cover that $400 fee. You’re just starting out in the business, and figure this is a great place to get exposure. And practice. Wait… practice? Did you say you’re going to use the casting […]

The Voice Over Victim Mentality

The Voice Over Victim Mentality

Recent changes made by Pay To Play casting sites have a lot of people really annoyed. Understandably. However, there’s a difference between voicing frustration, and blaming external factors for the challenges and struggles in your own voice over business. Don’t let yourself fall into a victim mindset. It will limit your ability to succeed. Subscribe […]

Run Your Own Race

Run Your Own Race

This last two weeks have been very interesting ones in our industry. A time of great conversations, a few heated debates and a little controversy, courtesy of the practices of a particular Pay To Play casting site. Don’t worry, I’m not going to rehash all of that today. Although, if you’re interested in getting caught up, […]

Easy Marketing vs Hard Marketing

Easy Marketing vs Hard Marketing

People love casting sites because they’re easy. Each day, you sign into a site. Browse through available voice over auditions. Submit for the jobs you like. Then wait for someone to hire you. All in all, there’s not much effort required. Like I said, easy. Thing is, easy is seldom a path towards great. Marketing […]

My Thoughts On Pay To Play Casting Sites

My Thoughts On Pay To Play Casting Sites

People often ask me, “Marc, why are you so against Pay To Play voice over casting sites?” Thing is, I’m not. Not specifically, anyway. It’s more that, in my own career, I’ve evolved beyond them. I choose not to pay for memberships with any of the casting sites. This doesn’t mean I’m against them. It’s […]