How Long Does It Take To Succeed

How Long Does It Take To Succeed

It’s perhaps one of the most common questions I’m asked by new talent trying to get started in the voice over industry. “How long does it take before you make it?”  What they’re really asking is, “can I make a quick buck? Or will it take time and effort?” Too many people get into this […]

Stop Treating Voice Over Like Retail

Stop Treating Voice Over Like Retail

Here’s the thing about retail. The primary way retail draws us in is through sales. Deep discounts. Price rollbacks. The lure of savings is too much for us to resist. “Why wouldn’t I buy it,” you reason? It’s 50% off!” Just remember that whatever it is you’re buying, it was likely marked up 200% before […]

A Thought About Promotions

A Thought About Promotions

When you fail to plan your promotions, you’re planning to keep your business a secret. QUESTION: How you will get the word out today?

Tis The Season For Christmas Cards

Tis The Season For Christmas Cards

I know what you’re thinking. “Shut up, Marc. It’s the first week of October! Can we at least get through Halloween first? Or thanksgiving?” That’s fine. Hurl your frustrations. I can take them. Meanwhile, I was in a K-Mart in Niagara Falls, NY this weekend. Their entire Christmas display, trees and all, was already set […]

A Demo For All Seasons

A Demo For All Seasons

Show of hands… who was ready for September? Yeah. None of us. That’s what I thought. Is it just me, or did summer come and go exceptionally fast? That sounds so cliche, but seriously. Blink. Of. An.Eye! Now that we’re into September it’s time to start thinking about what lies ahead. Specifically, a few major […]

Back To School, Halloween and Christmas: Is Your Voice Over Business Ready?

Back To School, Halloween and Christmas: Is Your Voice Over Business Ready?

I realize that it’s still the middle of summer. I can appreciate that mentioning any of the three following events, Back to School, Halloween or Christmas, could cause a bit of a ruckus. Some will get upset, some will stop reading, some will tell me to shut up, enjoy the summer and take a vacation. […]