Why You Can’t Give Up After One Attempt

Why You Can’t Give Up After One Attempt

September 19, 2013

January 17, 2014

Unless one of those two days happen to be your birthday or anniversary, odds are they won’t mean a whole lot to you.

So what’s their significance?

This week I booked a couple great voice over gigs with two brand new clients. The first two jobs of which I’m confident will be many more to come in the days, weeks and months ahead.

I always get excited about signing with new clients.

What makes these two standout in particular?

An introductory email was sent to one of them September 19, 2013 and to the other January 17, 2014.

Why You Can’t Give Up After One Attempt

dont-give-upSome people teach that there are so many potential clients out there that it’s not worth it to pursue leads. Send an email and forget it. If you ever hear back, oh well. Move on.

I get it. There are certainly a lot of potential clients out there!

The numbers don’t lie, though. Research and statistics consistently show that in most cases it takes more than one contact to convert! I offer these two examples as further evidence.

If I had given up on either of these two leads after that original contact attempt, I wouldn’t have booked either of these two jobs this week… or the ones that will come in the future as I work to build a relationship with my new clients.

Set Up A System And Work It

If you’re going to direct market your voice over business, which you should be doing, you need to have a system in place to help you organize your leads, track your touches, and stay accountable to regular contact. I can’t stress enough how important this is to your success.

You’ve got to build relationships.

This is where a CRM solution can save your life. This is where a CRM solution saved mine!

It was the EXACT tool I needed to get organized and get accountable. It’s the reason I’m consistently making touches, building relationships and converting leads to prospects to clients.

It’s discouraging when people don’t respond to our emails. I get it. This is just a friendly reminder (and encouragement) to hang in there and keep trying. Your persistence will pay off!

Not using CRM for your voice over business? Watch this FREE TRAINING how it can help you.

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About Marc Scott

I've been doing voice work since 1995. When I'm not recording jobs, sending auditions, working on demos or writing new posts, you might find me on a fire truck. I'm proud to serve my community as a Volunteer Firefighter.