Brand Consistency For Your Voice Over Business

Brand Consistency For Your Voice Over Business

Whether you realize it or not, as a voice talent, you are a brand. No different than Pepsi or Nike or McDonalds. Well, maybe you don’t have celebrity endorsers (or maybe you do), but nonetheless, you are still a brand.

As such, you have a responsibility to represent your brand well. Especially in an online marketplace where the exposure potential of your brand is unprecedented.

Where Is Your Brand

Have you ever thought about how many places your brand is actually represented online? With roughly 3 seconds of thought, I came up with the following list for myself…

That is certainly by no means a comprehensive list. But it gives you a pretty good idea of how easy it is to promote your brand far and wide online.

How Consistent Is Your Brand

brand-consistency-for-your-voice-over-businessNow that you’ve considered all the places you’re promoting your brand, I have to ask, how consistent is your brand? If I visited your profile on every one of those sites, would I know it was you on each of them?

Ask yourself a couple of questions…

  • Do you use the same name on each site?
  • Do you use the same logo on each site?
  • Do you use the same color scheme on each site?
  • Do you use the same headshot on each site?

One of the most basic tips I can offer for your brand is to keep it all the same. Across every platform. You web site, social media, your business cards, your emails.

Everything.

Everywhere.

Anything that has your brand identify attached to it needs to have some kind of consistency.

Don’t Get Lost In The Crowd

Brand word definition highlightedThe last thing you want is for potential clients to come across you on a particular platform, and not be sure if it’s actually you because you use a different headshot or a different company name or a different tag line or have a link to an old web site or email address.

I use the same logo on every site. I use the same name, web URL and email address. I try to use the same colors whenever possible. I use the same headshot everywhere.

You will never have to wonder if you found me, or some other Marc Scott. I keep everything consistent.

Homework Assignment

If you haven’t checked your profile on some of these sites in a while, now is the time to do it! That’s your homework assignment.

  • Have a new headshot? Update it everywhere!
  • Change your website address? Update it everywhere!
  • Have new contact info? Update it everywhere!
  • Have a new demo? Update it everywhere!

Want to learn more about how to build and control your brand? I strongly recommend you read Me 2.0, Revised and Updated Edition: 4 Steps to Building Your Future by Dan Schawbel.

QUESTION: Do you have brand consistency?

share

About Marc Scott

I've been doing voice work since 1995. When I'm not recording jobs, sending auditions, working on demos or writing new posts, you might find me on a fire truck. I'm proud to serve my community as a Volunteer Firefighter.